A Most Sorrowful Boycott

I love Sabra hummus. Especially the roasted pine nut variety.  So a call to boycott Sabra, an Israeli company, is very disheartening and sorrowful to me.

An Israeli company that co-owns Sabra, the number-one selling hummus brand in the United States, has removed support for the IDF from its English-language website after a video circulating the internet criticized the company's support of Israel's "human rights abuses," according to a press release issued Thursday by the Philadelphia branch of the Boycott Divestment Sanctions (BDS) movement.

Strauss Group, which recently highlighted its "adoption" of the Golani Reconnaissance platoon and other Israeli soldiers on its website, has taken down its support for the IDF, according to the press release.



Kate Zaidan, a spokesperson for BDS group said, "We notice that while Stauss's English-language website no longer makes these claims, the Hebrew-language part of the site still includes them."

She added, "Philly BDS is asking that Strauss Group clarify whether the removal of the references means that Strauss no longer supports the Golani brigade, or whether it is simply an acknowledgment that support for the Israeli military is no longer seen as beneficial to Strauss's international image. We hope Strauss will confirm that the company now supports the 2005 Palestinian call for boycott, divestment and sanctions against Israel."

Last month, Philadephia activists staged a dance around a local supermarket as part of a campaign to pressure grocery chains to stop carrying Sabra Hummus products. The activists urged the supermarket and its customers not to "buy into Israeli apartheid," and shouted "No Justice, No Chickpeas!"

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Giving into the demands of anti-Semites who would see the death and destruction of 7 million Jews (Dancing and singing  while they kill them.) is and should be unacceptable to everyone with a working conscience.

I have sent them an explanation of why I am boycotting their products and why I hope they will reverse their decision so I can then change the boycott into an buycott.

I understand that you removed your "adoption" of the Golani Reconnaissance platoon and support of other Israeli soldiers on its website, has taken down its support for the IDF. I find this not acceptable. The rational that was given to me was the so-called human rights violations of Israel. Violations that occur only in the minds of the anti-Semites of the Philadelphia branch of the Boycott Divestment Sanctions (BDS) movement.

I support the State of Israel and the men and women of the IDF. I also find the BDS movement to be against everything I hold dear.

Since you have caved into their pressure I have no choice but to divest myself from your product. I have enjoyed Sabra hummus for many years, preferring it to other brands. But as of today I will join the growing boycott of your product.

I do hope that one day you will reverse your decision and support the IDF openly.

If you wish to contact them you can by the following methods:

Snail Mail: Sabra Consumer Relations, PO Box 660634, Dallas, TX 75266-0634
Phone: 1-888-957-2272, Monday – Friday 9:00AM to 4:30PM Central Time
E-Mail:  Click here

A boycott isn't effective if the company involved doesn't know you are boycotting them or why.

Join this boycott and let us see if we can change Sabra's minds to join the BDS and instead reject this idea.